R7K - Approve $1.5m Fifa World Cup Sponsorship

A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE FINANCE AND ECONOMIC RESILIENCY COMMITTEE AT ITS DECEMBER 20, 2024 MEETING TO DIRECT THE ADMINISTRATION TO NEGOTIATE A SPECIAL EVENT SPONSORSHIP AGREEMENT (SPONSORSHIP AGREEMENT) WITH THE GREATER MIAMI SPORTS COMMISSION, INC. (FIFA HOST COMMITTEE) FOR 2026 FIFA WORLD CUP-RELATED EVENTS IN MIAMI BEACH, SUCH SPONSORSHIP AGREEMENT TO INCLUDE: (1) A MAXIMUM CASH SPONSORSHIP CONTRIBUTION OF $1.5 MILLION, (2) A WAIVER OF SPECIAL EVENT FEES, LUMMUS PARK USER FEES, SQUARE FOOTAGE FEES, CITY SERVICES IN AN AMOUNT NOT TO EXCEED $500,000, (3) A ZONE OF EXCLUSIVITY, (4) POURING RIGHTS EXCLUSIVITY WAIVER, AND (5) THE PUBLIC BENEFITS TO INCLUDE, WITHOUT LIMITATION, A FIFA WORLD CUP KICKOFF CONCERT, OFFICIAL WATCH PARTY LOCATION IN NORTH BEACH AND POTENTIAL LEGACY PROJECT IN THE CITY’S PARKS; AND FURTHER, APPROVING, IN SUBSTANTIAL FORM, THE SPONSORSHIP AGREEMENT BETWEEN THE CITY AND THE FIFA HOST COMMITTEE TO INCLUDE (A) A MAXIMUM CASH SPONSORSHIP CONTRIBUTION IN THE AMOUNT OF $1,250,000, (B) A WAIVER OF SPECIAL EVENT FEES, LUMMUS PARK USER FEES, SQUARE FOOTAGE FEES, CITY SERVICES IN AN AMOUNT NOT TO EXCEED $500,000, AND (C) COMMITMENTS BY THE FIFA HOST COMMITTEE (I) TO ACTIVELY PROMOTE AND CHANNEL MEDIA TOWARD A “MEDIA ROW” IN LUMMUS PARK; (II) TO HOST A TO BE DETERMINED NUMBER OF 2026 FIFA WORLD CUP WATCH PARTIES IN SOUTH BEACH AND/ OR NORTH BEACH; (III) TO USE GOOD FAITH EFFORTS TO RAISE SUFFICIENT SPONSORSHIPS TO PRODUCE A KICKOFF CONCERT AND; (IV) TO CONTRIBUTE, SUBJECT TO FUNDRAISING, TOWARD THE COST OF BUILDING A HIGH-QUALITY SOCCER FIELD WITHIN THE CITY; AND FURTHER, AUTHORIZING THE CITY MANAGER TO FINALIZE THE SPONSORSHIP AGREEMENT CONSISTENT WITH FURTHER DIRECTION PROVIDED BY THE MAYOR AND CITY COMMISSION, IF ANY; AND FINALLY, AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE THE SPONSORSHIP AGREEMENT IN A FORM ACCEPTABLE TO THE CITY ATTORNEY.