C7AB - 2026 Ocean Dr Music

Resolutions - C7 AB

C7 AB A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING SPONSORSHIP FUNDING FOR THE 2026 OCEAN DRIVE PROMENADE MUSIC SERIES IN AN AMOUNT NOT TO EXCEED $100,450; AND FURTHER, AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE IMPROVEMENT ASSOCIATION, INC. Applicable Area:

COMMISSION MEMORANDUM

RECOMMENDATION

The Administration recommends the Mayor and City Commission adopt the resolution to authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean Drive Improvement Association, Inc., in an amount not to exceed $100,450, for the Fiscal Year (FY) 2026 Ocean Drive Promenade Music Series.

BACKGROUND/HISTORY

The Ocean Drive Promenade Music Series (“the Event”) is presented by the Ocean Drive Improvement Association, commonly referred to as the Ocean Drive Association (“ODA”) in partnership with the City of Miami Beach and the Greater Miami Convention and Visitors Bureau.

The mission and vision of the Event is to provide a thoughtfully curated activation of the Ocean Drive Promenade, build community for residents and a great environment for tourists, while amplifying positive messaging about Ocean Drive and Miami Beach.

The City of Miami Beach began funding the Ocean Drive Promenade Music Series in 2022. On May 4, 2022, the Mayor and City Commission adopted Resolution No. 2022-32154 to fund the 2022 series in the amount of $100,450. In subsequent years, the Mayor and City Commission have continued their support by adopting Resolution No. 2023-32577 on April 28, 2023, for the 2023 series and Resolution No. 2023-32815 on October 18, 2023, for the 2024 series. Each resolution approved funding in the amount of $100,450.

On September 17, 2024, the Mayor and City Commission adopted Resolution No. 2024-33245 approving the ODA’s funding request for the FY 2025 Ocean Drive Promenade Music Series, in an amount not to exceed $100,450, authorizing the City Manager to execute a sponsorship agreement, requiring the ODA to provide a final report depicting audience attendance and demographics, and requiring that future funding requests for this Event require a 1:1 match. The ODA will provide the City with the final report for FY 2025 by October 31, 2025.

ANALYSIS

The music series is scheduled every Sunday in Lummus Park between 14 th street and 14 th Place. The first quarter of the series is expected to include:

October 2025

Melodia y Rumba South Beach Chamber Ensemble FIU Latin Jazz, directed by Mike Eckroth Defying Gravity – A Halloween Concert featuring MAS Vocal, Cindy Ellis Director

November 2025 Amernet Quartet Honoring First Responders Ben Beal Quartet Jean Caze Trio Julio Montalvo Trio

December 2025 2 nd Annual Reggae Steel Band Xmas Dunlap and Mabe Zach Bartholemew Trio plays Vince Guardaldi’s Charlie Brown Christmas Global Holiday Musicale

For FY 2026, the ODA has requested funding assistance from the City, in the amount of $100,450 to program the Event.

Funding for the 2026 Event is currently included in the FY 2026 Operating Budget (on a recurring basis) from the Resort Tax Fund. The funding request would be earmarked for artist fees and sound services as shown below.

ODA Budget for FY 2026 Season:

FISCAL IMPACT STATEMENT

The $100,450 sponsorship for the 2026 Ocean Drive Promenade Music Series is funded from the Resort Tax Fund.

Does this Ordinance require a Business Impact Estimate? (FOR ORDINANCES ONLY)

If applicable, the Business Impact Estimate (BIE) was published on: See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/

FINANCIAL INFORMATION

$100,450.00 – 160-0380-000349-25-406-548-00-00-00

CONCLUSION

The Administration recommends the Mayor and City Commission adopt the resolution to authorize the City Manager and City Clerk to execute a sponsorship agreement with the Ocean Drive Improvement Association, Inc., in an amount not to exceed $100,450 for the FY 2026 Ocean Drive Promenade Music Series.

Applicable Area

South Beach

Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbying?

If so, specify the name of lobbyist(s) and principal(s): Ceci Velasco, Executive Director, Ocean Drive Improvement Association

Department

Tourism and Culture

Sponsor(s)

Co-sponsor(s)

Condensed Title

Execute FY 2026 Sponsorship Agreement, Ocean Drive Promenade Music Series. TC

Previous Action (For City Clerk Use Only)

RESOLUTION NO. ----

A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING SPONSORSHIP FUNDING FOR THE 2026 OCEAN DRIVE PROMENADE MUSIC SERIES IN AN AMOUNT NOT TO EXCEED $100,450; AND FURTHER, AUTHORIZING THE CITY MANAGER AND CITY CLERK TO EXECUTE A SPONSORSHIP AGREEMENT WITH THE OCEAN DRIVE IMPROVEMENT ASSOCIATION, INC.

WHEREAS, the 2026 Ocean Drive Promenade Music Series (the "2026 Series") is a free weekly Sunday afternoon public event; and

WHEREAS, the 2026 Series celebrates, through thoughtful curation, the temporary Ocean Drive Promenade, builds a community for residents in the Art Deco Cultural District and amplifies a positive message about Ocean Drive and the Miami Beach community through musical performances; and

WHEREAS, Ocean Drive Improvement Association, Inc., commonly referred to as the Ocean Drive Association ("ODA"), as the event organizer, in partnership with the City and the Greater Miami Convention and Visitors Bureau, features live concerts that showcase jazz and classical musicians on the Ocean Drive Promenade; and

WHEREAS, on September 17, 2024, the Mayor and City Commission adopted Resolution No. 2024-33245 approving the ODA's funding request for the FY 2025 Ocean Drive Promenade Music Series, in an amount not to exceed $100,450.00, authorizing the City Manager to execute a sponsorship agreement, requiring the ODA to provide a final report depicting audience attendance and demographics, and requiring that future funding requests for this series include a 1:1 match; and

WHEREAS, the ODA has now requested funding assistance from the City, in the amount of $100,450.00, for the 2026 Series; and

WHEREAS, funding for the 2026 Series is currently included in the FY 2026 Operating Budget (on a recurring basis) from the Resort Tax Fund; and

WHEREAS, the City's sponsorship is to be funded from the Resort Tax Fund; and

WHEREAS, the 2026 Series is scheduled to take place every Sunday evening, from October 1, 2025 through September 30, 2026, in the Ocean Drive Promenade, between 14th Street and 14th Place on Ocean Drive; and

WHEREAS, the Administration recommends approving the sponsorship and authorizing the City Manager and City Clerk to enter into a sponsorship agreement with ODA for the 2026 Ocean Drive Promenade Music Series.

NOW, THEREFORE, BE IT DULY RESOLVED BY THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, that the Mayor and City Commission hereby approve sponsorship funding for the 2026 Ocean Drive Promenade Music Series in an amount not to exceed $100,450; and further, authorize the City Manager and City Clerk to finalize and execute a sponsorship agreement with the Ocean Drive Improvement Association, Inc.

PASSED and ADOPTED this

day of

ATTEST:

Rafael E. Granado, City Clerk

, 2025.

Steven Meiner, Mayor

APPROVED AS TO FORM & LANGUAGE & FOR EXECUTION

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City Attorney Geo?

Date