C7AV - Approve Orange Bowl/cfp Banners

Resolutions - C7 AV

C7 AV A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, APPROVING THE LIGHT POLE BANNER APPLICATIONS AS SUBMITTED BY THE HOST COMMITTEE FOR THE CAPITAL ONE ORANGE BOWL PLAYOFF QUARTERFINAL GAME TAKING PLACE ON JANUARY 1, 2026 AND THE COLLEGE FOOTBALL PLAYOFF NATIONAL CHAMPIONSHIP GAME TAKING PLACE ON JANUARY 19, 2026, BOTH AT THE HARD ROCK STADIUM, LOCATED IN THE CITY OF MIAMI GARDENS, FLORIDA. Applicable Area:

COMMISSION MEMORANDUM

RECOMMENDATION

The Administration recommends the Mayor and City Commission adopt the Resolution to approve the light pole banner applications submitted by the Orange Bowl Host Committee for the Capital One Orange Bowl Playoff Semifinal game and the College Football Playoff National Championship Game.

BACKGROUND/HISTORY

The Orange Bowl Host Committee (“Host Committee”) was created in 1935 with the mission of generating tourism for South Florida through an annual football game and supporting events.

The Host Committee, as in previous years, has submitted a light pole banner application for approval to install 88 banners throughout the City of Miami Beach to promote the Capital One Orange Bowl Playoff Semifinal Game taking place on January 1, 2026, at the Hard Rock Stadium, located in the City of Miami Gardens, Florida.

Simultaneously, the Host Committee has also submitted a light pole banner application for approval to install 220 banners to promote the College Football Playoff National Championship Game taking place on January 19, 2026, also at the Hard Rock Stadium.

The City Code provides parameters for the installation of banners for both events taking place in Miami Beach, and outside City boundaries. According to City Code Sec. 82-411. - Prohibited signs generally; exemptions; banners; removal - light pole banners affixed to light poles or other similar structures on the public right-of-way shall be subject to the following regulations:

(1) The right to install, as well as the number, location and method of installation of banners shall be subject to the design review process and approved by the city manager, or his/her designee for special events taking place in the city, and by the city commission for special events held outside of the city. In considering whether to approve light pole banners for events held outside of the city, the city commission may, among other factors, consider whether the municipality or other governmental entity hosting that special event would reciprocate such action within its own jurisdiction for special events taking place in the city.

Considering the event is taking place outside of the city, the City Commission is requested to review and approve the application. Additionally, since some of the locations are on state roads, the applicant will require approval by the Florida Department of Transportation.

ANALYSIS

Capital One Orange Bowl Playoff Quarter Final The Capital One Orange Bowl is scheduled to take place at the Hard Rock Stadium in Miami Gardens on January 1, 2026. The Orange Bowl Host Committee will produce activations in Miami Beach associated with the game, including their annual AvMed Orange Bowl Beach Run on December 14, 2025, and a possible activation on Ocean Drive featuring the marching bands of the two competing schools on New Year’s Eve.

The first application submitted by the Orange Bowl Host Committee, as attached, is requesting installation of 88 banners from December 9, 2025 to January 2, 2026 for the Orange Bowl Playoff Quarterfinal Game in the following locations through the City of Miami Beach:

• · A1A (McArthur Causeway) from Fountain to Terminal Isle – 10 banners · 5th Street from Alton Road to Ocean Drive – 4 banners · Washington Ave from South Point Drive to 5th Street - 10 banners · 17th Street from Collins Ave to Alton Road (westbound) - 6 banners · Alton Road from Chase Ave to Dade Blvd – 10 banners · Collins from 5th to 23rd Street -10 banners · Collins between 23rd to 41st St -10 banners · Collins from 41stth St to 44th Street – 10 banners · Collins Ave from 44th Street to 47th Street -10 banners · On Lincoln Road from Collins Ave to Washington Ave – 4 banners · On Meridian Ave from 16th Street to Lincoln Road North – 4 banners

College Football Playoff National Championship Game The College Football Playoff National Championship Game (CFPNCG) is scheduled to take place at the Hard Rock Stadium in Miami Gardens on January 19, 2026. The Orange Bowl Host Committee is scheduled to host two (2) concerts on the Lummus Park Beachfront on January 17- 18, 2026, as well as a Fan Fest inside the Miami Beach Convention Center. In 2025, the CFPNCG attracted 77,000 attendees in Atlanta, a slight increase from 72,000 in 2024 in Houston.

The second application submitted is requesting installation of 220 banners from January 5, 2026 to January 20, 2026, for the College Football National Championship Game in the following locations in the City of Miami Beach:

• · A1A (McArthur Causeway) from Fountain to Terminal Isle – 20 banners · 5th Street from Alton Road to Ocean Drive – 10 banners · Washington Ave from South Point Drive to 5th Street - 10 banners · 17th Street from Collins Ave to Alton Road (South side of street) - 12 banners · Alton Road from Chase Ave to Dade Blvd – 10 banners · 41 st Street from Alton to Pine Tree – 10 banners · Collins from 5th to 23rd Street - 20 banners · Collins between 23rd to 41st St - 20 banners · Collins from 41stth St to 44th Street – 20 banners · Collins Ave from 44th Street to 47th Street -10 banners · Collins from 60 th to 82 nd Street – 20 banners · Normandy Drive between Drive and Biarritz - 10 banners · 71 st Between Biarritz and Collins - 20 banners · On Lincoln Road from Collins Ave to Washington Ave – 4 banners · On Meridian Ave from 16th Street to Lincoln Road North – 4 banners· Ocean Drive between 5 th to 15 th Street - 20

The second pole banner application was submitted with placeholder images for the two competing schools, as the remaining playoff games must be completed before determining which teams will compete in the championship.

Although the Playoff Quarterfinal Game and National Championship Game are scheduled to take place in a different municipality, it is expected that attendees will stay in Miami Beach hotels and patronize the businesses within the City.

FISCAL IMPACT STATEMENT

N/A

Does this Ordinance require a Business Impact Estimate? (FOR ORDINANCES ONLY)

If applicable, the Business Impact Estimate (BIE) was published on: See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/

FINANCIAL INFORMATION

CONCLUSION

The Administration recommends the Mayor and City Commission adopt the resolution approving the light pole banner applications submitted, as in prior years, by the Orange Bowl Host Committee for the Capital One Orange Bowl Playoff Semifinal game taking place on January 1, 2026 and the College Football Playoff National Championship game taking place on January 19, 2026, with both events taking place at the Hard Rock Stadium, located in the City of Miami Gardens, Florida.

Applicable Area

Citywide

Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbying? No

If so, specify the name of lobbyist(s) and principal(s):

Department

Tourism and Culture

Sponsor(s)

Co-sponsor(s)

Condensed Title

1700 CONVENTION CENTER DRIVE MIAMI BEACH, FL 33139 (305) 673-7590

Approve Light Pole Banner Applications from Orange Bowl Host Committee. TC