C7AX - Wrap 17th St Garage for Events

Resolutions - C7 AX

C7 AX A RESOLUTION OF THE MAYOR AND CITY COMMISSION OF THE CITY OF MIAMI BEACH, FLORIDA, ACCEPTING THE RECOMMENDATION OF THE PUBLIC SAFETY NEIGHBORHOOD AND QUALITY OF LIFE COMMITTEE AT ITS OCTOBER 22, 2025, MEETING DIRECTING THE ADMINISTRATION TO PLACE A TEMPORARY SPORTS-THEMED WRAP DESIGN ON THE FACADE OF THE MIAMI BEACH 17TH STREET PARKING GARAGE (G5) IN HONOR OF THE 2026 SPORTS EVENTS COMING TO SOUTH FLORIDA, AS THE FIRST PART OF A TWO-STEP RECOMMENDATION TO PLACE A PERMANENT ARTISTIC MURAL ON THE G5 GARAGE FACADE. Applicable Area:

COMMISSION MEMORANDUM

RECOMMENDATION

The Administration recommends adopting the Resolution.

BACKGROUND/HISTORY

At the September 3, 2025, City Commission meeting, the Mayor and City Commission discussed a Resolution (C7 AJ), sponsored by Commissioner Kristen Rosen Gonzalez directing the City Administration to include, as a possible budget enhancement for the FY 2026 budget process, the repainting of the Miami Beach municipal parking garage located at the 17 th Street (“G5”), utilizing the Leonard Horowitz color palette in consultation with Barbara Hulanicki.

Following discussion, the Mayor and City Commission changed the direction of the item and approved a referral, co-sponsored by Commissioner Bhatt and Commissioner Magazine, to the Public Safety and Quality of Life Committee (the “PSNQLC”) to discuss the potential of an artistic mural on the façade of the 17th Street Parking Garage.

At the October 22, 2025, PSNQLC meeting, the Administration presented a two-step recommendation for potential artistic murals at the G5 Parking Garage, as follows:

The PSQNLC deliberated on this item and unanimously recommended to:

1. Wrap the 17th Street Parking Garage with a sports theme design in honor of the 2026 sports events coming to South Florida. 2. Begin the process of installing a permanent mural on the Garage.

ANALYSIS

Temporary Sports Themed Wrap Design: Temporary wrap options include removable adhesive vinyl, which is designed for short-term use and can be printed with custom graphics. Additional suitable materials include mesh or fabric banners, which are lightweight and breathable, ideal for garage exteriors. Both options are easy to install and remove without damaging surfaces. These wraps are perfect for branding at sporting events, concerts, festivals, conventions, temporary art installations, and highlight sponsors or

directional signage. Depending on the material utilized costs can vary from an estimated $7 to $15 per square foot. Ultimate costs would depend on the approved design’s square footage.

To honor Miami Beach serving as a vibrant stage for global and national sporting events, the G5 parking garage will be wrapped with a bold design of athletic silhouettes and iconic imagery that nods to the diverse sporting events captivating audiences in 2026. (Attached).

The parking garage wrap will be produced using premium 3M IJ180C-60 digital print film, sized at 1,600 in (W) x 400 in (H), with equipment rentals included for installation. Large-format printers output the design onto durable 3M wrap film, known for flexibility and long-lasting adhesion. Surfaces are cleaned and primed to ensure smooth application. Skilled technicians apply the film using heat and pressure for seamless coverage, with equipment rentals supporting safe access to large garage surfaces. Edges are trimmed, and protective measures are applied to maximize durability against weather and wear. A Special Event Permit application, SPE1225- 2216 has been submitted for this temporary project.

The project cost for the temporary wrap is $53,191.70, covering both materials and installation logistics.

Permanent Artistic Mural: The City will prepare a Call to Artists for portions of the garage fascade. The cost for a permanent mural would vary depending on the design, square footage, and implementation. The City may stipulate in the Call to Artists the intention, which would be to provide a creative design that would utilize the existing base color to minimize the cost of paint. The paint for a mural is also of higher quality to ensure the integrity of the original work, regardless of whether it is temporary or permanent in nature. Costs would need to be determined based on the final approved artistic design.

FISCAL IMPACT STATEMENT

The estimated cost of the temporary mural wrap design is $53,191.70

Does this Ordinance require a Business Impact Estimate? (FOR ORDINANCES ONLY)

If applicable, the Business Impact Estimate (BIE) was published on: See BIE at: https://www.miamibeachfl.gov/city-hall/city-clerk/meeting-notices/

FINANCIAL INFORMATION

Funding for the temporary mural wrap is allocated in account #480-0463-000343-27-421-526-00- 00-00

CONCLUSION

In light of the foregoing, the Administration recommends the Mayor and City Commission approve the Resolution accepting the recommendation of the PSNQLC at its October 22, 2025, meeting directing the Administration to install a temporary sports themed wrap design on the 17 th Street Parking Garage while we proceed with the long-term vision of an artistic mural.

Applicable Area

South Beach

Was this Agenda Item initially requested by a lobbyist which, as defined in Code Sec. 2-481, includes a principal engaged in lobbying? No

If so, specify the name of lobbyist(s) and principal(s):

Department

Tourism and Culture

Sponsor(s)

Commissioner Joseph Magazine

Co-sponsor(s)

Commissioner Tanya K. Bhatt

Condensed Title

Approve Temporary Sports-themed Wrap Design on 17th Street Parking Garage. (JM/TB) TC